Nokia has established itself as the market and brand leader in the mobile devices market in India.The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories i.e. Entry, Live, Connect, Explore and Achieve. These include products that cater to first time subscribers to advanced business devices and high performance multimedia devices for imaging, music and gaming.

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers. Today, Nokia has one of the largest distribution network with presence across 1,30,000 outlets. In addition, the company also has Nokia Priority Dealers across the country and Nokia ‘Concept stores’ in Bangalore, Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana, Chennai, Indore and Mumbai to provide customers a complete mobile experience.

Strategy in Nokia is a participative process driven by Strategy campfires across the globe. Nokia strategy objectives can be grouped into the three buckets of our approach: trusted consumer relationship, best mobile devices everywhere and context enriched services.

Nokia will further increase its efforts to build trusted consumer relationships, moving from single transactions to dynamic dialogue with the consumers. Nokia will continue to invest to drive growth in the device business. The vision of Nokia is a world where everybody can be connected, thus we will aim to address every relevant geography and price point and strive to bring the best mobile devices everywhere. Broad device base creates a foundation for our services business. Nokia will create context enriched services to complement the device experience and to offer compelling solutions for consumers and businesses alike.